UBUNTU DESIGN
The Ubuntu Design Framework
The Ubuntu Design Framework (UDF) brings a human-centered approach to product design, highlighting how a fulfilled individual can elevate the entire development process. This approach flows through every level of an organization—from individuals to teams, departments, and ultimately the entire company. UDF is built on two core pillars: the Philosophical and the Practical.
The Philosophical
The framework connects relationships, community building, and product design, drawing on Afrikan Ubuntu values. Effective teamwork requires personal well-being (individual), mutual support and smart hiring (family), and aligned, relationship-driven departments (community).
The Practical
Design tasks need a structured process, but teams often skip documentation due to shifting demands. One day may involve a long-term project, the next, a quick update. Each designer navigates these challenges uniquely. The Associative Design process brings consistency by distilling senior designers’ intuitive methods into three key steps: Node Complexity, Preparation Time, and Association.
Associative Design
The Associative Design process provides consistency by providing a structured approach for designers. It distills the intuitive methods of senior designers into a three-part framework: node complexity, Preparation time, and Association.
The nodes in the framework represent a specific activity or stage within the design process. These nodes form a network of ideas and data that can be leveraged to create functional, user-centered products.
Ubuntu Design Framework
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