Client

Multichoice Africa Limited
and Cartoon Network

Year

2016-2017

Websites

Multichoice Turner

This was a proactive idea that was born out of a need to innovate in the broadcasting arena.

DStv Kids Collectables was an enhanced experience made specifically for kids, delivered by DStv in partnership with Turner, that drives stickiness, affinity and content discovery with kids. It also serves to entrench DStv’s value offering with their parents.

Kids engagement earns coins

Parent behaviour via loyalty programme earns coins for kids too

Coins can be redeemed for virtual rewards or physical merchandise

Available to all subscribers but is tiered and aligned to packages

Game theory to drive engagement and stickiness

How it works

  • Download the DStv Now app, or register online
  • Create your children’s profiles in the app’s DStv Kids section
  • Earn coins by watching your favourite shows, playing the in app games or collecting virtual characters
  • Spend your coins to buy merchandise in app or at DStv stores

Merchandise

You can redeem the coins you have earned for Turner merchandise at popup booths or at the DStv stores