My Writing
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April 21, 2021 • 7 min read
We are living in a very exciting time for technology. As such, multiple conversations are happening right now around future technologies and their design and implementation.
Is Human-Centered Design failing the very same humans it is designed to cater for? What do Elon Musk, Jack Ma, and Steve Jobs have in common? How is AI taking over entry-level design functions? Where does futurism intercept with experience design?…
Read nowApril 19, 2020 • 4 min read
About 10 years ago, I received a brief to develop a website for a local cricket team. I knew early on, that I would build it in Flash, since I wanted an extremely interactive and unique experience. The project had national exposure, which was exciting for my design studio startup.
So, there I was on a beautiful sunny afternoon, walking in our backyard communing with the cool breezes that characterized our pleasant summer days. I remember this moment vividly, because what happened next undoubtedly defined my career and irrevocably shaped my creative process…
Read nowMarch 14, 2020 • 4 min read
Mahatma Gandhi said, “Our ability to reach unity in diversity will be the beauty and the test of our civilisation.” I am excited to go on this journey with you into the state of digital design today, and what we can do to shape it into something better tomorrow…
Read nowApril 5, 2020 • 7 min read
The human species has performed incredible feats of ingenuity. We have created beautiful sculptures from a single block of marble, written enchanting sonnets that have stood for centuries and landed a craft on the face of a distant rock orbiting our planet. It is sobering then to think, that what separates us from our close, albeit far less superior cousins the chimpanzee, is a 4–5% difference in our genomes….
Read nowMay 1st, 2020 • 5 min read
Story telling is an integral part of human society. Used to great effect, it can educate, excite or even impart wisdom onto younger generations.
Wonderfully crafted stories can also insert a bit of light-hearted humor into our otherwise straight forward and mundane corporate life.
We all know those branded, unread newsletters the company sends out periodically that no one looks forward to. Our challenge was to break this pattern, and create a piece of communication from the company that people actually looked forward to receiving…
Read nowMarch 22, 2020 • 6 min read
Digital design is evolving, fuelled by the transformation of our societies to becoming digitally native. Designers must be cautious not to lose themselves in the midst of globalization, trends, Dribbles and opinions. We must re-evaluate what makes each of us unique, what makes our users who they are and what makes our designs resonate with our audiences…
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